Primera AP550e Label Applicator 100-240 VAC, Euro Plug, CE

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Primera’s AP550e Label Applicator for touch-down labelling is the perfect semi-automatic solution for flat surface containers as well as many shaped and curved containers like shampoo bottles, candy bars, snack packs, cosmetic jars, square bottles and so much more. The AP550e applies labels to the up side of a container which is placed in a automatic moving tray. The integrated LED display allows the position programming as well counts the total number of applied labels.

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AP550e Flat-Surface Label Applicator

AP550e is a semi-automatic label applicator that makes it fast and easy to precisely apply product and identification labels onto a wide range of flat surfaces such as rectangular or tappered bottles, boxes, packages, bags, pouches, lids, tins and much more. Labels are applied straight without wrinkles or folds in exactly the location desired. This gives finished products a highly professional look and significantly increases the number of containers that can be labeled per hour versus manually applying labels.

Operation is simple: place the container in the mechanism and pull the arm to the container and the label is automatically applied. Variable spacing, memory for up to nine different containers, and a counter with builtin LED display are all included. No air-pressure supply is required which can be a significant advantage over other label applicators that require expensive, noisy and maintenance-prone air compressors.

Apply Labels Fast and Accurately

With an AP550e Flat-Surface Label Applicator you’ll be able to apply labels at speeds of up to 500 per hour. Labels are perfectly applied without wrinkles, giving your finished products a highly-professional appearance.

AP550e is the perfect accessory for labels produced by Primera’s popular LX- and CX-Series color label printers and digital label presses. Together, they provide a complete print-and-apply solution that’s ideal for a wide range of small to medium-sized runs. Roll printed labels by other methods such as flexographic, offset and thermal transfer can also be applied with the applicator. For round containers such as bottles, cans and jars, Primera also offers its top-selling AP360e and AP362e Label Applicators.

AP550e Container Holder Kit

The AP550e Container Holder Kit is highly recommended for any odd-shaped container or any small container that would be difficult to hold in place during labeling.

The Container Holder Kit comes in two sizes:

AP550e Container Holder Kit, Small (includes two tray assemblies, molding compound (2), a roll of UHMW tape, and instruction manual)

AP550e Container Holder Kit, Large (includes two tray assemblies, molding compound (3), roll of UHMW tape, and instruction manual)

Additional information




  • Easy to use
  • Full range of motion
  • Left or right justification of labels is not necessary; operator can adjust to the most convenient position.
  • High-precision, reliable micro-switch activation
  • Nothing to clean or get dirty; works with virtually any label including clear labels
  • LED display with built-in up/down counter for labels applied
  • Universal Power Supply


Container Platform 305 x 310 mm * (12” W x 12.2” D)
Container Height .05 mm to 203 mm ** (.002″ to 8″)
Container Shape Flat, tapered
Label Width 19 mm to 101.6 mm (.75” to 4”)
Label Height 19 mm to 152.4 mm (.75” to 6”)
Label Liner Width 22.2 mm to 104.8 mm (.875” to 4.125”)
Label Placement Leading edge up to 203 mm (8”) from trailing container edge
Label Roll Diameter 203 mm (8”) (maximum)
Label Roll Core 50.8 mm to 76.2 mm (2” to 3”) ID
Sensor Type Optical Sensor
Electrical Rating 12 VDC, 5.0 A
Power Requirements 00-240 VAC, 50/60 Hz, 60 watts
Agency Certifications UL, UL-C, CE, FCC Class A
Weight 10.9 kg (24 lbs)
Dimensions 305 x 541 x 256–391 mm (12” W x 21.3” D x 10.1”–15.4” H)
Gap between Labels: Recommended: 3.175mm – 6.3500mm (1/8″ – 1/4″)
Label Type: Die cut with waste removed. Black mark or gap for label sensor. Clear labels must have black mark on liner.
Liner Thickness: 2 mil – 10mil (smoothness will affect feeding – a liner that is too slippery or too thin will slip through the drive rollers)
Label + Adhesive Thickness: 5 mil – 15 mil***
Wind Direction: Wound out – See Copy-Position Chart below (Position 3 or 4 for most containers)
Assembled USA


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