Primera LX910e Colour Label Printer

2,495.00 ex vat.

Primera’s Fastest, Highest Quality, Full Color Label Printer

SKU: PRI-074417 Categories: , Tags: ,
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LX910 is Primera’s newest and highest quality color label printer. Joining at the nexus of versatility and simplicity, its single cartridge solution for both pigment and dye allows users to print for a wider variety of applications while easing print operations. Printed labels can include photos, graphics, illustrations, and text – even high-resolution or two-dimensional barcodes. Print labels when and where you need them in just the quantities you can actually use.

  • Perfect for short-run label printer
  • Prints .5″ to 8.25″ wide
  • Prints up to 4.5″/sec
  • Single ink cartridge with interchangeable pigment and dye inks
  • Built-in “pizza-wheel” style cutter
  • Built-in print head with every cartridge – no more pricey replacements!
  • Features a tough, steel case

Additional information




  • Short-run label printing
  • Prints up to 8.25″ wide
  • Up to 4.5″/sec
  • Single ink cartridge with interchangeable pigment and dye inks
  • Built-in “pizza-wheel” style cutte


Print Method: Thermal inkjet; Pigment ink
Print Resolutions: Up to 4800 dpi
Print Speeds: Draft Mode: 4.5” per second
Normal Mode: 1.8” per second
High Quality Mode: 0.8” per second
Print Head: New print head with every cartridge change
Ink: Single high capacity Cyan, Magenta, Yellow ink cartridge, process black
Colors: 16.7 million
Color Matching: ICC color profiles for all Primera-supplied media. Ability to add custom ICC color profiles for other media types.
Print Width: 0.5″ (13mm) to 8.25″ (209mm)
Media Width: 1.5″ (38mm) to 8.375″ (212mm)
Media Types: Roll-fed pressure-sensitive labels, roll-fed tags, fan-fold labels or tags
Media Sensing: Moveable see-through sensor for die-cut labels;
reflective sensor for labels and tags with black stripe;
can use continuous and pre-printed labels and tags
Supply Roll: 6″ (152mm) maximum diameter on 3″ (76mm) core.
Ink Level Warning: Calculates actual number of prints remaining based upon ink usage of graphics being printed (patent-pending)
Indicator Lights: Power, Pause, Ink
Controls: Pause, Load/Feed, Unload
Operating Systems: Windows® 7/8x/10+
Mac OS X 10.9 or higher
Data Interface: USB 2.0
Label Design Software: Seagull Scientific Bartender® UltraLite Software version included; can also be used with most other popular label design & graphics programs
Electrical Rating: 12VDC, 5.0A
Power Requirements: 100-240VAC, 50/60 Hz, 60 watts
Certifications: UL, UL-C, CE, FCC Class B
Weight: 36.5 lbs. (16.6 kg)
Dimensions: 17.25″W x 9.1″H x 17.25″D
(438mmW x 231mmH x 438mmD)


  • LX910 Color Label Printer
  • built-in pizza-style cutter
  • one dye-based, ultra-high yield CMY ink cartridge
  • BarTender UltraLite Primera Edition design software
  • printer drivers for Windows 7/8/10+ and Mac ® OS X 10.6 or higher
  • starter roll of 4” x 6” Tuff-Coat™ High-Gloss Inkjet Label Stock
  • USB 2.0 cable and instructions
  • Requires an available USB 2.0 port.

Label Specifications

Max Min
Label width: 8.25″ (209mm) 0.5″ (13mm)
Liner/media width: 8.375″ (212mm) 1.5″ (38mm)
Label height/length: 24″ (609mm) 0.5″ (13mm)
Gap between labels: 10″ (254mm) 0.1″ (2.5mm)
Width of thru-hole opening: 0.5″ (12.7mm) 0.25″ (6.4mm)
Gap Sensor Adjustment Range: 1.9″ (48mm) 0.2″ (5.06mm)
Reflective/Black Mark Width*: N/A 0.1″ (2.54mm)
Max Outer Diameter (OD): 6″(152.4mm) N/A
Inner Core Diameter (ID): 3″ (76.2mm) 3″ (76.2mm)
Total Thickness (Liner + Label)**: 0.010” (10 mil) N/A
Distance from edge of media to edge of label: Printer driver assumes 2 mm gap. However, this is adjustable via the left margin offset.


* The Reflective/Black Mark should be opaque to infrared light. The mark should be between the labels. The end of the mark should correspond with the beginning of the label.

** This is the recommended maximum. There are two factors that determine whether the printer will accept any particular stock thickness.


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